Oxo – The Magic Cube

I don’t know about you but I love the taste of well seasoned ballet shoes mixed up with some skipping rope handles, buttons and plenty of crushed wool… Well, maybe after the magic Oxo cube has transformed the contents of “that random top draw” we all have into a taste sensation!

Oxo’s latest collaboration with animator PES is the first piece of work released by JWT since they won the account last year. it’s comparable to the Lurpak campaign in a sense that both have managed to find an alternative and creative approach to advertising a food product. There are so many generic and monotonous “badverts” out there which appear to have had little or no creative thought thrown at it that it’s always refreshing to see an advert that can break from the all to common mould.