Southern Comfort – Whatever’s comfortable

Weiden + Kennedy broke from tradition and the usual approach you would expect for a spirit drinks campaign. Unlike many, where visually blessed models sip on perfectly constructed cocktails in some cooler than life, action packed party, here, we are greeted with an impressively sized gut strutting down the beach like a don. Only a set of skimpy trunks and dress shoes are exhibited to leave little to the imagination – a perfect personification of the tag line “whatever’s comfortable”.